Our Policies

Privacy Policy

Effective Date: March 16, 2026
Last Updated: March 16, 2026

Matcha Mornings Inc. ("Matcha Mornings," "we," "us," or "our") respects your privacy. This Privacy Policy explains how we collect, use, disclose, store, and protect personal information when you visit our website, place an order, sign up for marketing, contact us, submit a review, or otherwise interact with us.

This Privacy Policy should be read together with our Terms of Service, Shipping Policy, and Return Policy.

1. Contact and Privacy Questions

If you have questions about this Privacy Policy or how we handle personal information, please contact:

Privacy Officer / Privacy Contact
Matcha Mornings Inc.
hi@matchamornings.ca

2. What This Policy Covers

This Privacy Policy applies to personal information we collect through:

  • our website and online store;

  • email, chat, forms, and customer support interactions;

  • order processing and fulfillment;

  • newsletters, promotions, and marketing communications;

  • reviews, surveys, giveaways, and contests; and

  • cookies, analytics, pixels, and similar tracking tools used on our website.

3. What Personal Information We Collect

Depending on how you interact with us, we may collect the following categories of personal information:

A. Contact and identity information

  • name

  • email address

  • phone number

  • billing address

  • shipping address

B. Order and transaction information

  • products purchased

  • order number

  • payment status

  • shipping method

  • refund or return details

  • limited payment-related details from payment processors

C. Account and profile information

  • account login details, if account creation is available

  • saved preferences

  • wishlist or cart information, if enabled

D. Communications and support information

  • messages you send to us

  • customer service history

  • photos or details you provide when reporting an issue with an order

E. Marketing and engagement information

  • whether you subscribed to emails or SMS, if offered

  • campaign engagement data, such as opens, clicks, and unsubscribe status

  • survey, giveaway, contest, or promotion participation details

F. Website usage and device information

  • IP address

  • browser type

  • device type

  • pages viewed

  • website activity

  • referral source

  • approximate location based on IP address

  • cookie and tracking data

G. User-generated content

  • reviews

  • testimonials

  • photos, videos, comments, or other content you submit to us

4. How We Collect Personal Information

We collect personal information:

  • directly from you when you place an order, subscribe, fill out a form, contact us, or submit content;

  • automatically through cookies, analytics, pixels, server logs, and similar technologies;

  • from service providers that help us process payments, fulfill orders, deliver messages, or analyze website activity; and

  • from marketing, advertising, or social media partners, where permitted by law.

5. Why We Collect and Use Personal Information

We collect, use, and disclose personal information for the following purposes:

A. To provide our products and services

  • process and fulfill orders

  • arrange shipping and delivery

  • send order confirmations, receipts, and service-related messages

  • process returns, refunds, exchanges, and issue resolution

B. To manage our business operations

  • maintain website functionality

  • prevent fraud, abuse, chargebacks, and security incidents

  • verify transactions and protect our business

  • maintain internal records and business administration

C. To communicate with you

  • respond to questions, complaints, and customer support requests

  • send important account or order updates

  • send marketing emails or SMS messages where you have consented or where permitted by law

D. To improve our website, products, and marketing

  • understand how visitors use our site

  • improve website performance, navigation, and user experience

  • analyze product interest and campaign effectiveness

  • personalize content, offers, and advertising where permitted

E. To comply with legal obligations

  • meet tax, accounting, record-keeping, consumer protection, and other legal requirements

  • investigate disputes, legal claims, or misuse of our services

6. Cookies, Analytics, Pixels, and Similar Technologies

We may use cookies, pixels, tags, SDKs, session replay tools, and similar technologies to:

  • keep the website functioning properly;

  • remember preferences and cart activity;

  • understand site traffic and performance;

  • measure campaign effectiveness; and

  • support advertising and remarketing, where permitted.

For example, we may use tools such as Google Analytics to understand how visitors use our website and Meta Pixel to measure advertising performance, understand audience behavior, and support remarketing or conversion tracking.

These technologies may collect information such as your IP address, browser details, device identifiers, pages visited, referring URLs, and actions taken on our website.

Where required by law, we will obtain consent before using non-essential cookies or tracking technologies.

You may be able to manage cookie preferences through your browser settings, our cookie banner, or other tools we make available.

7. Marketing Communications

If you sign up for our marketing communications, we may send you emails, and SMS messages if offered and consented to, about products, launches, promotions, and brand updates.

You can unsubscribe from marketing emails at any time by using the unsubscribe link in the message. If SMS marketing is offered, you can opt out using the method described in the message.

Even if you opt out of marketing messages, we may still send you non-promotional messages related to your orders, account, or customer service requests.

8. When We Share Personal Information

We do not sell your personal information in the ordinary sense of exchanging it for money. We may share personal information in the following circumstances:

A. Service providers

We may share information with vendors and service providers that help us operate our business, such as:

  • ecommerce platform providers

  • payment processors

  • shipping and fulfillment partners

  • email and SMS marketing providers

  • customer support tools

  • analytics providers, such as Google Analytics

  • advertising and remarketing partners, such as Meta Pixel and related Meta advertising tools

  • hosting, security, and fraud prevention providers

These providers are only given access to the information reasonably necessary to perform services for us, subject to legal and contractual limits.

B. Legal and compliance reasons

We may disclose information where required or permitted by law, including to:

  • comply with a subpoena, court order, or legal request;

  • enforce our terms or protect our legal rights;

  • investigate fraud, abuse, or security incidents; or

  • protect the rights, property, or safety of Matcha Mornings, our customers, or others.

C. Business transactions

We may share or transfer personal information in connection with a proposed or completed merger, acquisition, financing, reorganization, sale of assets, or similar transaction, subject to applicable legal requirements.

D. With your direction or consent

We may share information with third parties where you direct us to do so or where you otherwise consent.

9. Cross-Border Processing and Service Providers

Some of our service providers may process or store personal information outside your province or outside Canada, including in the United States or other jurisdictions.

When personal information is transferred to another jurisdiction for processing, it may be subject to the laws of that jurisdiction and may be accessible to courts, law enforcement, or regulatory authorities there.

We use reasonable contractual and organizational measures to protect personal information handled by service providers.

10. Retention

We keep personal information only for as long as reasonably necessary for the purposes described in this Privacy Policy, or as otherwise required or permitted by law.

For example, we may retain certain order, tax, accounting, fraud prevention, suppression list, dispute, and legal compliance records after a transaction has been completed.

When personal information is no longer required, we will delete, destroy, anonymize, or de-identify it, as appropriate and where permitted by law.

11. Safeguards

We use reasonable administrative, technical, and physical safeguards designed to protect personal information against loss, theft, misuse, unauthorized access, disclosure, alteration, and destruction.

However, no method of transmission over the Internet or electronic storage is completely secure, so we cannot guarantee absolute security.

12. Your Privacy Rights and Choices

Subject to applicable law, you may have the right to:

  • request access to personal information we hold about you;

  • request correction of inaccurate personal information;

  • withdraw consent to certain uses of your information, subject to legal or contractual restrictions;

  • opt out of marketing communications;

  • ask questions about our privacy practices; and

  • make a privacy complaint.

If you want to exercise a privacy right, please contact us using the details listed above. We may need to verify your identity before responding.

If you are located in Québec, you may also have additional rights under applicable Québec privacy law.

13. Children's Privacy

Our website and services are not directed to children under the age of 16, and we do not knowingly collect personal information from children in violation of applicable law.

If you believe a child has provided personal information to us improperly, please contact us so we can review and take appropriate action.

14. Third-Party Websites and Platforms

Our website may contain links to third-party websites, social media platforms, embedded content, or services operated by others. We are not responsible for the privacy, security, or data handling practices of those third parties.

We encourage you to review their privacy policies before providing personal information.

15. Privacy Incidents and Breaches

If we become aware of a privacy incident involving personal information under our control, we will investigate and take appropriate steps in accordance with applicable law.

Where required, we will notify affected individuals and regulators.

16. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes to our practices, technologies, legal requirements, or business operations.

When we do, we will post the updated version on our website and revise the “Last Updated” date above. Where required by law, we will provide additional notice or obtain fresh consent.

17. Contact Us

If you have any questions, requests, or complaints about this Privacy Policy or your personal information, please contact:

Privacy Officer / Privacy Contact
Matcha Mornings Inc.
hi@matchamornings.ca